In a groundbreaking collaboration, we partnered with Timex as they ventured into the dynamic world of NFTs, aiming to rejuvenate their brand and attract a new, digitally-savvy younger audience. The core of our strategy was an innovative alliance with the Bored Ape NFT community, designed to leverage their influence and engagement in the Web 3.0 space.
Timex x Bored Ape: Revolutionizing Brand Engagement through NFTs
The pitch
Overview: The project initiated with a visionary pitch to Timex, proposing their foray into the NFT space to revitalize the brand and reach a tech-forward audience.
Role: I crafted and presented the initial pitch, incorporating a compelling video, to persuade Timex to embrace this digital transformation. We did this by introducing them to some very influential NFT groups, one being the Bored Apes
Engaging and Understanding the Bored Ape Community:
Overview: To align the product with community preferences, extensive surveys and engagement led us to a third partnership the Bored Ape Club were.
Role: I led these initiatives, gathering critical insights that would shape the project's direction towards the projects direction.
Design Evolution and Prototype Development:
Overview: Responding to the feedback, the project evolved from a concept of a 3D digital watch with color-shifting features to a dynamic, interactive watch.
Role: As the creative lead, I designed the pitch, and oversaw the design's evolution, ensuring it resonated with the Bored Ape community's aesthetics and values.
Secondary Pitch to the Bored Ape Audience:
Overview: A refined pitch was presented to the Bored Ape community, showcasing the new product concepts and the collaboration's uniqueness.
My Role: I was responsible for crafting and delivering this pitch, demonstrating the evolved product and its alignment with the community's feedback.
UX Design
Overview: A pivotal aspect of this project was the creation of a user-friendly customizer for the NFT watches, accessible through a vibrant and fresh UX design on the Timex NFT landing page. A first-of-its-kind NFT editor that it launched with the Timex collections. This allowed for NFT holders to build their own NFT, exactly the way they wanted. Giving NFT holders control and freedom never before seen in the NFT space.
My Role: I was instrumental in designing and directing the development of the UX design and interface. Additionally, I oversaw the creation of the production assets for the customizer, ensuring the user experience was both intuitive and engaging.
Final Product and Marketing:
Overview: The final product was a unique set of 500 custom Timex watches featuring individual Ape designs on the dial and token numbers etched on the clasp, accompanied by digital collectibles.
Your Role: You played a key role in the final design and creative direction of the watches, packaging, and marketing materials.
