Daz 3D stands at the forefront of digital artistry, offering an integrated character creation system and free 3D software that anchors its ecosystem. However, the brilliance of Daz Studio—an intuitive 3D scene creation and rendering program—was obscured by website, emails and marketing that struggled to convey the company's innovation and user empowerment. This case study explores the journey of reimagining the Daz 3D website to showcase its full potential.
Crafting the Narrative for Daz 3D New Story
Challenge
The Daz 3D serves as a gateway for creators to explore an extensive suite of tools for character development and scene creation. Yet, its potential was mired in confusion and a lack of engaging storytelling. Users found themselves lost, unable to grasp the full capabilities of Daz Studio or how they could bring their own stories to life. The challenge was clear: transform the website into an intuitive, inspiring platform that highlighted Daz 3D's strengths and facilitated creative exploration.
Desktop: That tell the story creation
To address these challenges, we embarked on a strategic overhaul of the website's structure. The goal was to guide users through the "avatar character cycle" with clarity and inspiration. This led to the development of several key webpages:
Your Story With Daz: This cornerstone page introduces users to the Daz ecosystem, emphasizing body customization, wearables, and rich environments. It serves as a starting point for users to understand the power of Daz Studio and the 3D Genesis character creator.
Solution
Interactive features
Visual Demonstrations of Mobile
Interactive Morph Scale: A tool that allows users to visually adjust and customize the body shape of their characters, offering a hands-on understanding of the software's flexibility.
AI Web development
Easily prompt and iterate on your Ai creations Influencing your prompt generation by choosing images like characters and environments. Write less, choose more.