Creative Director: Avatar & Video Production
Pioneering Digital Firsts for Established Brands
Client:
HBO , Warner Bros & Nifty’s
HBO and Warner Bros. are titans in storytelling and creative innovation. HBO has revolutionized television with its high-quality, narrative-driven content, while Warner Bros. is celebrated for its diverse and influential film and TV productions. Nifty's, is a platform specializing in NFT-powered fan communities.
Challenge:
The primary challenge was to create an extensive range of digital content within a three-month period for the project's launch. This involved managing both internal and external vendors for asset creation, adhering to a complex review process with multiple levels of approval, and ensuring the high quality and diversity of the content for both avatars and video marketing material.
Results:
The project not only achieved immediate success but also established a significant presence for "Game of Thrones" within the digital space. This venture into the realm of NFTs and digital collectibles marked a new chapter in engaging with the franchise's fan community, extending its reach and influence in the evolving digital world.
Conceptualization and Planning:
Brainstorming and defining the project scope, with a focus on revolutionizing avatar art production and video content through innovative technologies and creative strategies.
The Essence:
Creating this project was about much more than just editing and sequencing; it required a deep understanding of the 'Game of Thrones' aesthetic and narrative. Led by the Chief Product Officer, we integrated elements of gamification into the story, enhancing the interactive experience. Our goal was to authentically capture the essence of the series, ensuring that every digital creation resonated with the fans and stayed true to the spirit of Westeros.
The Concepts:
This involved creating initial 2D concept designs, applying advanced 3D face transfer techniques, and detailed sculpting using the genesis character engine. Oversaw the Art Directors in designing Avatar, props and costumes, inspired by the show's iconic visuals. This meticulous approach led to the creation of avatars that were not just visually striking and authentic to the series, but also dynamic and engaging for the fans.
The Collection:
In the realm of rendered art for the 'Game of Thrones' digital collection, our focus was on creating high-quality, detailed art pieces that were then segmented into individual assets. This meticulous process, developed by our internal tech team, involved breaking down each rendered artwork into separate components. These components were then assembled into the final digital collectibles. This approach gave the collection an authenticity in each collectible but also allowed for a more dynamic and interactive digital collection, enhancing the overall fan experience.
The Video Production:
The video content was creatively directed to resonate deeply with the "Game of Thrones" theme. It wasn't just about editing and sequencing; it involved a deep understanding of the series' aesthetics and narrative style. The videos served as a bridge connecting fans to the digital collectibles. This comprehensive approach ensured that each piece of video content, intended for social media and website promotions, was not only high in quality but also rich in storytelling, capturing the essence of the Game of Thrones universe.
“Tory is the complete package. She is a leader, a strategic thinker and a superior creative mind. Watching her work was truly something special. She comes with a strong idea and vision to a project while helping her team stay motivated and working hard. The only thing to rival that is her ability to dream up big, creative ideas. Tory is an amazing person and asset to any team.”
— Peter Hodgson, Decada Group