UX Design

Overview: A pivotal aspect of this project was the creation of a user-friendly customizer for the NFT watches, accessible through a vibrant and fresh UX design on the Timex NFT landing page. A first-of-its-kind NFT editor that it launched with the Timex collections. This allowed for NFT holders to build their own NFT, exactly the way they wanted. Giving NFT holders control and freedom never before seen in the NFT space.

My Role: I was instrumental in designing and directing the development of the UX design and interface. Additionally, I oversaw the creation of the production assets for the customizer, ensuring the user experience was both intuitive and engaging.

Secondary Pitch to the Bored Ape Audience:

Overview: A refined pitch was presented to the Bored Ape community, showcasing the new product concepts and the collaboration's uniqueness.

My Role: I was responsible for crafting and delivering this pitch, demonstrating the evolved product and its alignment with the community's feedback.

Final Product and Marketing:

Overview: The final product was a unique set of 500 custom Timex watches featuring individual Ape designs on the dial and token numbers etched on the clasp, accompanied by digital collectibles​​​​​​​​​​.

Your Role: You played a key role in the final design and creative direction of the watches, packaging, and marketing materials.

Result

This campaign marked a significant turning point for Timex, successfully drawing in a fresh audience and elevating brand awareness in the NFT space. The blend of traditional craftsmanship with digital innovation resonated well with both new and existing customers, enhancing the brand's appeal across various demographics.