Innovation at Nike + Converse
(“Space”) Kitchen Team Art Director / Senior Designer
Lead concept-to-pilot innovation programs, encompassing design ideation / iteration; brand narrative and integrated marketing strategies and; fine-art / texture painting applications, among others. Similar to my work at LAIKA, I proposed and managed the cross-functional implementation of 3D-color printing innovation at Nike. However, I was also an integral contributor to establishing a design process for a proprietary color application that attracted 93% of viewers’ attention and made it possible to reduce material waste up to 70%. This was done by taking an existing process for color printing and modifying the technical capabilities of the machines to include design elements.
Revolutionizing Sneaker Design: The RTNA Journey on the Air Jordan 3"
In my role as Senior Lead in Design and Innovation at Nike, I collaborated with Tinker Hatfield on a pioneering project that redefined sneaker aesthetics, and started by drawing inspiration from the intricate patterns of insects. Beginning with hand-painted prototypes to set the visual standard, the project evolved into a journey of technological adaptation. Rather than modifying the existing technology process, we meticulously documented its capabilities, particularly how it rendered color, and adapted our design approach to capitalize on these features. This careful adjustment allowed for the creation of diverse patterns and textures, authentically translating our artistic vision through digital means for 3D application. The process extended beyond the footwear itself, encompassing the design of the shoebox and an innovative cork inner sole, adding to the overall product narrative. Our efforts culminated in a product that was not just a pair of sneakers, but a harmonious blend of art and technology, later showcased in an exhibition at Kew Gardens in London, symbolizing our success in transforming functional footwear into a form of wearable art.
Converse All Star Pro BB
This design by another Nike innovator, Eric Avar, combined the innovation of classic Converse style with a vision of the future for the next generation of Converse enthusiasts. Nodding to Converse’s first signature shoe—the Chuck Taylor All Star—these kicks feature the iconic diamond-patterned outsole, All Star patch and pinstripe expected from Converse with updated street elements. I worked on the 3D printed prototypes and materials exploration for the shoe, helping to define the balance of tangible influencer products and Nike’s ability to pursue collaborations with other top designers through the success of the new 3D printing platform.
AJNT23
Another design by Tinker Hatfield, the AJNT23 was inspired by basketball’s culture of creativity and self-expression, reflected in a bold, futuristic silhouette and packed with athletic utility. For this project I proposed 3D color printing and elimination of hand-painted parts to gain access to multiple color ways and create rapid prototypes faster, more sustainably and at a reduced cost. I also hand-painted bird’s eye views of specific cities, corresponding to each influencer who participated in a multifaceted marketing campaign of celebrity athletes.
Jordan Trunner 2019
Have you ever constructed a paint booth on the balcony of a hotel room in the 111-degree heat? Using your bathroom fan to dry bits of shoe? (After laying a tarp down to minimize the threat of unforeseen room charges.) That was my introduction to working with Mark Parker, president of Nike, and Tinker Hatfield, lead designer of the brand’s iconic “Innovation Kitchen,” aka Space Kitchen. It wasn’t ideal, but it was an opportunity to showcase my fabrication and painting background, and ultimately led to more exciting projects with the world-class brand.
The shoe that resulted—the Jordan Trunner—represented the next evolution of Nike’s Jordan brand running shoes—performance-engineered footwear for team sports athletes. I hand-painted the first iteration of the shoe’s prototype based on Tinker’s design and translated the “face” of the final production model to digital format in Illustrator and 3D program, Mari.
Original Painted Prototype
Jordan Jumpman Diamond Mid ‘Quai 54’
The Air Jordan Jumpman Diamond Mid 'Quai 54' launched in June 2019 to celebrate the Parisian streetball tournament's 15th anniversary. Honoring French-Ethiopian culture, this special edition's mesh upper flaunts an iridescent cage and metallic jump-man embroidery. I hand painted elements of several versions of the shoe, ultimately leading to a much-changed final product and a lead role in the design process.
