Title: Coke Pride Promotional Tease

Description: This video is a creative showcase of the Coca-Cola Pride campaign. It features a close-up of a Coca-Cola bottle, artistically emphasizing the effervescent bubbles and a specially designed pride heart. This imagery was part of a broader initiative where Coca-Cola launched 136 digital collectibles to celebrate Pride Month, with proceeds benefiting LGBTQIA+ charities. These NFTs, designed by South African fashion designer and LGBTQIA+ advocate Rick Minsi, feature vibrant colors and incorporate the number 136, symbolizing the brand's legacy. As the creative director and project overseer, I was instrumental in conceptualizing and directing this video, which served as a teaser on social media platforms, introducing the Coke Pride event to a global audience​​.